This project is an example of deep work with a visual image for the brand.
Mavsy is a natural sweetener for dogs and cats, and the main task is to convey the excitement, lightness and true joy that appeals to lovers and their people.
I have covered the whole cycle of the video creation: from the development of plots and writing of texts to filming, editing and voice acting.
Skin video is a micro-story, created with an emphasis on the atmosphere of a happy moment, trusting and emotional contact between humans and creatures.
The focus is the naturalness of the product, the aesthetics of the frame and a slight humor.
This is a problem if the advertisement does not look like an advertisement, but is perceived as a warm life story of a loved one.
